![]() Their subtle textures and visual effects blend into the background, taking the minimal design technique to new extremes.Īnd, their users eat it up (me included!).ĭesign takeaway: This form of minimalist design is very distinct and can be difficult for designers to pull off successfully. Whether you plan to leave plenty of room around your design elements or choose to keep everything tightly placed, balance keeps a design from feeling cluttered, furthering the emphasis of the message or design element of the design.Īpple has long been heralded for its minimal design style in its products, packaging, and marketing. Create Balance in the Spaceīalance can be your best friend in minimalist design, especially when incorporated in conjunction with negative space. Minimalist Graphic Design Examples & Tips 1. So, all that sounds good in theory, but what do these look like when applied? The principles of design, such as contrast, symmetry, and proportion, can also make a minimalist design. Nevertheless, these above-mentioned principles serve as a general foundation for minimalist design. If you’re curious to learn more about the overall principles of design, specifically graphic design, check out “ How to Design Your Brand’s Best First Impression.” There we get into the principles of design, including UI design, and how to effectively employ them when designing your branding. It’ll help retain the balance and further the sense of structure within your design. As noted in the introduction, function is key to minimalist design, especially minimalist graphic design. Along with negative space, balance is key to a minimalist design. Any elements that don’t contribute to the overall message or purpose of the design get the chop. With that, though, for a design to truly be minimal in aesthetic and function, the unnecessary has got to go. The opposite of minimalist design is maximalist design, a design concept defined by excess (hey, it’s in its namesake). Brands like The Ordinary truly kick-started this trend of “typography-branding” or “anti-branding.” When employed appropriately, typography alone can define and/or be the design.
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